It’s been impressive to see how some clever home service franchises have converted their seasonal services into year round businesses.
Let’s point out the value of a year round business from the owner’s perspective:
Retain employees with year long employment
Improve cash flow especially in off season months
Cross sell existing customer base with additional services
Expand customer base with new services
Have multiple income streams
Strengthen loyalty with repeat customers across services
What are some home services that traditionally have seasonality:
Lawn care
Roofing
Pool service
Animal/pest control
What additional services have they added to offset seasonality:
Holiday decorating (Christmas lighting)
Pet waste removal
Snow removal
Mosquito control
Roofers are used to being on ladders so putting up holiday lights is a natural service addition.
In cold climates, lawn care workers can do snow removal. Adding pet waste removal is a great year-round business for any seasonal service like mosquito control and animal control.
In-house call centers make it easy for customers to book estimates and services year-round.