Some of you probably scoffed when you read the topic. The reality is that
FITNESS IS A LIFESTYLE!
Or, at least, it can be and is for millions and millions of people.
Take me for example. The picture is of me doing a workout with my personal trainer. In addition, my husband and I belong to a pickleball courts association. On the weekends, we go to a yoga class at a nearby studio.
Weather permitting, we also bike at the lake and walk our dogs. It’s just part of our lifestyle.
People like us are the target audience for fitness franchises. On my Christmas Wish List is membership at a stretch studio. Yes, stretch! It’s a thing - AND NOT A FAD!
You probably have friends who belong to a golf and tennis club or who are avid runners or who do both. When our son’s were little, they played soccer, baseball, basketball, and were on the swim team. The point is that fitness is a lifestyle that involves all ages and kinds of people.
Note that none of the words in bold are a fad.