There are variety of ways to keep customers coming back - again and again! There are loyalty programs, regular sales and promotions, special packages, bundled services, etc.
In franchising there is good representation of business that utilize memberships. This business model keeps
Customers coming back and
Cash flow at regular intervals
Most people think of a gym for this kind of model. However, in franchising, there are different types of businesses that also offer memberships.
Beauty salons for waxing or facials
Medical spas for IV vitamin drips and related services
Dog grooming - yes, dog grooming!
Therapeutic massage
These are repeat services people desire on a regular basis. They are also “affordable luxuries” that don’t get cut from the budget like a vacation cruise does.
A concern about this business model is the attrition of members. Most personal services like these are about the experience the customer has. This is where customer service can be THE differentiator that has clientele coming back again and again or going to a competitor.