After franchise candidates ask financial questions, next is, “How do I get customers?”
Getting customers is a combination of both marketing and sales efforts.
One of the BIG ADVANTAGES of a franchise is its MARKETING expertise whether it's
Branding
Traditional
Online or
Social media strategies and know-how!
When it comes to sales, that is the domain of the local business owner. However, some franchises have U.S.-based national CALL CENTERS that make both OUTBOUND AND INBOUND SALES calls for its franchisees.
As you select a franchise, understand if the owner is to HIRE A SALES TEAM or be the main salesperson.
Just be sure to select a franchise that matches your skill set and desired role in your business.
To get an in-depth look at how franchisors drive customers to their franchisees, check out this Franchise Alert.