February 2015


Now that it’s February, Valentine’s Day will soon be upon us. This is a great time to consider your passion when it comes to your work. Passion is a powerful force in helping you accomplish your personal, professional and financial goals and, ultimately, is the motivating factor behind your success and happiness.

My passion is helping corporate refugees and retiring athletes find the right business for them, and I truly love what I do as an advisor and consultant.

Entrepreneurs are passionate people, and let’s explore what they’re passionate about. When it comes to franchising, many people make the mistake of selecting a franchise that has to do with a hobby they love, like sports or cooking. Being passionate about the product or service is not vital to your success as a franchise business owner. What is important is your passion, your desire, your drive to be your own boss and live the lifestyle that entrepreneurship can afford — freedom, flexibility, and time with loved ones.

I’ve been reading The Entrepreneur Roller Coaster by Darren Hardy, the publisher of Success Magazine. According to Hardy, there are four different passions, any one of which can drive the success of business owners. Although there are people who have a passion for the product or service their business sells, Hardy has the reader consider three other equally important passions that can fuel the success of an entrepreneur: passion for why you do what you do, how you do those things, and for whom you do them.

So, as you see, you certainly don’t have to be passionate about what the business sells. You do need to be passionate about wanting to be your own boss. Hardy explains that passion is like electricity. It’s always running, but you have to flip the switch to turn it on.

Which passion switch are you ready to turn on?

Yours in franchising,